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Sandra Barron
For Sandra Barron's latest contributions to The Japan Times, see below:
Japan Times
JAPAN / Media / Japan Pulse
Oct 26, 2010
App unlocks augmented reality embedded in images
Dentsu leapfrogs past QR codes with an image recognition app that makes use of augmented reality on mobile phones.
Japan Times
LIFE / Food & Drink / Japan Pulse
Oct 21, 2010
Enzyme cocktails for better health?
The enzyme diet is the latest in a long parade of get-slim-fast regimes.
Japan Times
LIFE / Style & Design / Japan Pulse
Oct 8, 2010
The new/old face of fashion: oji-girls
Out of the forest and into the drawing room, women's fashion moves from 'mori girls' to 'old-man cute.'
Japan Times
JAPAN / Media / Japan Pulse
Sep 30, 2010
Free lunch? Coming right up
Ajinomoto follows the free philosophy and opens Dashi Cafe, where you can dine on miso soup and rice balls for no charge.
Japan Times
JAPAN / Media / Japan Pulse
Sep 24, 2010
Last chance for cheap smokes
Vendors target cigarette smokers with last-chance deals and perks before a hefty tax hike goes into effect.
Japan Times
CULTURE / Japan Pulse
Sep 18, 2010
Tokyo cafe entrepreneurs bring more to the table
Some cafe entrepreneurs are looking beyond the set menu of java and jazz and bringing more to the table.
Japan Times
LIFE / Lifestyle / Japan Pulse
Aug 24, 2010
Asakatsu: up and at 'em
More and more Japanese are getting up with the rising sun, for a little me-time.
Japan Times
CULTURE / Japan Pulse
Aug 21, 2010
Spill-proof suits for slick guys
Waterproof suits prepare men for whatever might happen during a night out on the town.
Japan Times
CULTURE / Japan Pulse
Aug 10, 2010
Entame tours: Let us entertain and guide you
Travel company KNT hits a sweet spot with tours that target entertainment-themed tours for avid fans.
Japan Times
LIFE / Food & Drink / Japan Pulse
Jul 31, 2010
Another heaping tablespoon of taberu rayu, please
Japan's appetite for taberu rayu, a spicy red oil, shows no signs of abating.
Japan Times
BUSINESS / Japan Pulse
Jul 27, 2010
Hot drugstore finds for quick cool-downs
They call it 'moushobi': an extremely hot day. Japanese have always had ways beat the heat but drugstores now offer an array of quick cool-downs.
Japan Times
LIFE / Digital / Japan Pulse
Jul 15, 2010
PR News wants you to tweet the news
Hey, want to impress everyone by tweeting press releases for random companies? Sign up today!
Japan Times
LIFE / Digital / Japan Pulse
Jul 12, 2010
Shopping site lets you ask nicely
Just HAVE to have those diamante-encrusted gold clubs? Send your b-friend a hubby a big hint via the shopping site Oneda.li
Japan Times
LIFE / Lifestyle / Japan Pulse
Jul 7, 2010
Joshikai jamboree: Girls check in for a night out
Ladies' night lasts all night long with special hotel packages for women only.
Japan Times
LIFE / Food & Drink / Japan Pulse
Jun 29, 2010
Morning ramen, breakfast of Tokyoites
Ramen. It's what's for breakfast.
Japan Times
JAPAN / Media / Japan Pulse
Jun 21, 2010
Gyaru get cooking
Ajinomoto takes gyaru mamas seriously and targets this demographic with a cooking site for mobile phones.
Japan Times
BUSINESS / Japan Pulse
Jun 12, 2010
Giving the gift of experience
Why give Dad another tie when you could give him the gift of experience?
Japan Times
LIFE / Lifestyle / Japan Pulse
Jun 8, 2010
Divorcing couples seek solace in ring-smashing ceremonies
Who says a divorce isn't a reason to celebrate? A ring-smashing ceremony may be planting the seeds of a new tradition.
Japan Times
JAPAN / Media / Japan Pulse
Jun 1, 2010
Japanese Twitter marketing campaigns make some noise
New followers line up for the next creative Twitter campaign. Where will the tweeting flocks fly next?
Japan Times
LIFE / Lifestyle
May 27, 2010
The long-range vision of Monocle
For a jet-setting, award-winning media, design and branding entrepreneur, Tyler Brûlé is pretty accessible. When he called last week, a few days before the opening of his highly anticipated Monocle Shop Tokyo within the new Francfranc Village building in Aoyama, he was at the site making last-minute preparations. Instead of doing the old number- protecting PR rep hand-off, he called from his own British cell phone. "Of course, we, being the Western import, are the last to finish," he said with a laugh. "All the Japanese shops (in here) could open today if they wanted to."

Longform

When trying to trace your lineage in Japan, the "koseki" is the most important form of document you'll encounter.
Climbing the branches of a Japanese family tree