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Sandra Barron
For Sandra Barron's latest contributions to The Japan Times, see below:
Japan Times
BUSINESS / Japan Pulse
May 25, 2010
Clothing retailers want you to stay cool, stay fresh
Cool biz: a great opportunity for retailers to push clothing lines with coolness built in.
Japan Times
LIFE / Lifestyle / Japan Pulse
May 14, 2010
New ABC's of motherhood in Japan: Apps, Beer and Crying
Got a wee one on the way? Well, time to get a Twitter account, an iPhone and your free (non-alcoholic) beer.
Japan Times
JAPAN / Media / Japan Pulse
May 7, 2010
Zima kisses traditional giveaways goodbye
Zima promotes a make-out fest in Japan with bottles that come with a pair of kissable silicone lips ... if you're into that sorta thing.
Japan Times
LIFE / Style & Design / Japan Pulse
Apr 30, 2010
Small is beautiful, for a change
Traditionally, Japanese bra-makers have done their best to boost small chests, but Wacoal recently scored a hit with their minimizing brassieres.
Japan Times
JAPAN / Media / Japan Pulse
Apr 19, 2010
Car-sharing iPhone apps unlock potential
iPhone apps that help people locate local car-sharing spots could put a dent in the concept of 'aisha' (beloved car).
Japan Times
LIFE / Style & Design / Japan Pulse
Apr 16, 2010
Yes, you can kankan: boater hats go with everything
Hats that hark back to an earlier era are all the rage. The season's model? The boater hat, otherwise known as the kankan-bou.
Japan Times
CULTURE / Japan Pulse
Apr 2, 2010
Crowd-sourcing sakura viewers
For decades it was the Japan Meteorological Agency's duty to keep on eye on the nation's pink sakura front. Now it's up to everyone.
Japan Times
CULTURE / Japan Pulse
Apr 2, 2010
Tools you can trust for the perfect hanami
Cherry-blossom viewing parties don't always go as planned but new mobile apps reduce the risk of a hanami fail.
Japan Times
BUSINESS / Japan Pulse
Mar 22, 2010
Masks off, plugs in: New allergy tools go inside the nose
Along with the dreaded pollen of spring come new products trying to provide sufferers relief from the seasonal sniffles.
Japan Times
JAPAN / Media / Japan Pulse
Mar 19, 2010
Tell them Twitter sent you
Bargains galore can be yours, if you know how to track down the twiwari hashtags on Twitter.
Japan Times
JAPAN / Media / Japan Pulse
Mar 8, 2010
Japan Inc. testing the Twitter waters
As Twitter booms in Japan, big and small businesses are exploring the potential for PR, fostering customer loyalty and targeting new demographics.
Japan Times
JAPAN / Media / Japan Pulse
Mar 5, 2010
Sweetening the veggie deal
Japanese beverage and snack makers want you to eat your vegetables, and they're doing their best to sweeten the deal.

Longform

When trying to trace your lineage in Japan, the "koseki" is the most important form of document you'll encounter.
Climbing the branches of a Japanese family tree