Tag - media-mix

 
 

MEDIA MIX

JAPAN / Media / MEDIA MIX
May 27, 2001
Cosmetics companies give themselves a makeover
Truth in advertising has never been a strong concept in Japan, but no one flouts it as boldly as the cosmetics industry, which is understandable, since makeup itself is a form of deception. One company's antiwrinkle cream is said to "prevent aging," an obvious impossibility, while the manufacturer of...
JAPAN / Media / MEDIA MIX
May 13, 2001
Public participation aids media more than police
Prior to Thursday's arrest of a suspect in the April 30 murder of a 19-year-old woman in Asakusa, hundreds of people had called the police with information. The majority of these calls were not made until several days after the murder, when police found some items that they believe the killer discarded...
JAPAN / Media / MEDIA MIX
May 6, 2001
Funny hair beats dark blue suits and bad teeth
One can gauge the emotions now churning through certain portions of the Liberal Democratic Party by a tearful comment made by a member of the Hashimoto faction following the unveiling of a memorial statue of the late Prime Minister Keizo Obuchi in Okinawa last week. The politician was not crying over...
JAPAN / Media / MEDIA MIX
Apr 29, 2001
No frills, no thrills: the hottest trend in retailing
The news that the discount department store chain Jusco made money last year while its two perennial competitors sank deeper into the red was met with surprise by the media. One can get a handle on how the press views the former underdog by reading this week's Aera, in which it describes the three-way...
JAPAN / Media / MEDIA MIX
Apr 22, 2001
All together now: Let's all shill for Universal!
Before Universal Studios Japan opened on March 31, media commentators were asking why the new Hollywood theme park wasn't called Universal Studios Osaka. After all, Tokyo Disneyland isn't called Japan Disneyland. Here's the punch line: If they called it Universal Studios Osaka, the acronym would be USO,...
JAPAN / Media / MEDIA MIX
Apr 15, 2001
Style as something you buy rather than cultivate
I always leaf through Katei Gaho in my dentist's waiting room. In fact, it's the only place I've ever had a chance to peruse it. Printed on the heaviest glossy paper money can buy, the magazine is more notable for its heft than its content, which is beautifully photographed clothing and household goods...
JAPAN / Media / MEDIA MIX
Apr 8, 2001
When leaders meet the press head-on
U.S. President George W. Bush's announcement that he will no longer hold "formal" press conferences in the East Room of the White House was met with derision and shrugs by the American press. On Salon.com, Gary Kamiya accused Bush of fleeing reporters "with his larynx between his legs," while Helen Thomas,...
JAPAN / Media / MEDIA MIX
Apr 1, 2001
The courage to air dirty laundry
Problems can't be solved until they're acknowledged, and it is considered the job of the media to bring hidden social problems into the open. The media, however, can't be counted on to provide perspective, which means that what are often perceived as new problems are actually old ones.
JAPAN / Media / MEDIA MIX
Mar 15, 2001
Soccer lottery: A tax to fund bureaucrats' whims
The worst thing about the new soccer lottery system may be its name. "Toto" is taken from the Italian word totocalcio, which is the name of a similar lottery that has been in place in Italy for more than 50 years.
JAPAN / Media / MEDIA MIX
Mar 1, 2001
NHK's hollow take on easy-money bubble era
What's impressive about the new Steven Soderbergh film, "Traffic," which opens here in April, is how thoroughly it presents all the ramifications of America's drug war by exclusively dramatic means: no charts, no explanations of cause and effect, no polemics. The movie's three separate plot vectors intersect...
JAPAN / Media / MEDIA MIX
Feb 15, 2001
NTT's still calling all the shots
As is apparent to anyone who owns a computer in Japan, the government's stated aim of making the nation an IT powerhouse will come to nothing until telecommunications connection fees become more rational.
JAPAN / Media / MEDIA MIX
Feb 1, 2001
Making work a lifestyle choice instead of just making a living
In an effort to get some idea of why the suicide rate among college students is on the rise, the weekly magazine AERA recently sent a reporter to the Muroran Institute of Technology, where there have been seven student suicides in the last two years.
JAPAN / Media / MEDIA MIX
Jan 18, 2001
Meet your future friend, Mr. Roboto
One of the formative experiences of my childhood was the New York World's Fair of 1962-63, where America's great and beneficent corporations introduced consumers to the future. The memory that sticks with me most is of Bell Telephone's "picture phone," which we were told would be widely in use by the...
JAPAN / Media / MEDIA MIX
Jan 4, 2001
Blips that stayed on the media radar
Media Persons of the Year: Yasuo Tanaka and Shintaro Ishihara
JAPAN / Media / MEDIA MIX
Dec 21, 2000
Success of discount barns should come as no surprise
" 'Tis the season," and while many a crabby gaijin points out that Japan's decidedly commercial spin on Christmas excludes its religious meaning, shopping makes a lot of people happy, so why knock it?
JAPAN / Media / MEDIA MIX
Dec 7, 2000
SMAP star finds true love, new role
When the public recently learned that 28-year-old idol Takuya Kimura was marrying singer Shizuka Kudo, who is already four months pregnant with his child, the SMAP-man's image immediately changed from sex symbol to . . . well, actually, the image still seems to be under construction.
JAPAN / Media / MEDIA MIX
Nov 30, 2000
With election at a stalemate, coverage shifts into overkill
As is usually the case when I'm in California, the talk turned to real estate. A 75-year-old retiree told me exactly how much it cost him to buy all the cacti surrounding his pool. A stockbroker from Seattle said the house she recently bought was originally owned by Col. Tom Parker and had a TV room...
JAPAN / Media / MEDIA MIX
Nov 16, 2000
Social guilt: putting the blame on Mom
Though the media agrees with the government that Japan's flagging birthrate is a bad thing, they seem determined to make potential parents dread the prospect of raising kids in a world where every wrong choice, major or minor, could turn their offspring into criminals, deviants, or just plain miserable...
JAPAN / Media / MEDIA MIX
Nov 2, 2000
English teaching comes home to roost as foreign corporations invade Japan
When I was teaching English to Japanese business people in the late '80s, the main purpose was to prepare them for overseas assignments. In many cases, the students were not management people, but technicians and blue-collar workers. They were being sent to the U.S. or Europe to train employees in factories...
JAPAN / Media / MEDIA MIX
Oct 19, 2000
Talking head Tanaka wows 'em in Nagano
Yasuo Tanaka, candidate for the governorship of Nagano Prefecture, was supposed to meet voters at 2:30 p.m. at a shopping arcade in downtown Nagano, but it was a long arcade. A campaign worker wearing a bright orange windbreaker was handing out literature in front of Ito Yokado. "I think it's been changed,"...

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