These days, Yuki Wada is inundated with media requests seeking advice on how to save money — from tips on hunting for cheaper groceries and reducing food waste to effective ways of cutting down on electricity fees during Japan’s notoriously hot and humid summer.

“I’m no expert on the economy, but people have already been wringing out a dry rag trying to mitigate unnecessary expenses during a prolonged period of economic stagnation,” says Wada, a setsuyaku, or savings, advisor.

“Without wage increases, the recent string of rising prices will suffocate many households,” she says.