McDonald's Japan said Tuesday it will start offering its first series of rice burgers next week to cater to people who prefer rice over bread for dinner.
The burgers, available from Feb. 5 through the middle of May, will be the latest addition to the fast food giant's special nighttime menu that becomes available at 5 p.m.
The lineup will see the regular buns of three popular burgers replaced by buns made from 100 percent domestic rice seasoned with soy sauce.
The Gohan Teriyaki burger will go for ¥390 while the Gohan Bacon Lettuce burger and the Gohan McChicken will each cost ¥410.
"Gohan" can mean both "cooked rice" and "meal."
"I want people to enjoy McDonald's for dinner," McDonald's Japan Vice President Atsuo Shimodaira said at a news conference in Tokyo.