When innovation fails in the world of food and drink, a good trick to fall back on is to offer an item that presents a familiar face, but is delivered in a different color. Remember Crystal Pepsi? That was a soda which saw the standard Pepsi transformed into a clear beverage. Asahi is now attempting something similar with its new Clear Latte (¥124).

Picture this: the milky, coffee flavor of a latte, transformed into what looks like a bottle of water. That’s the driving idea behind this beverage, which is now available in convenience stores across the country.

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