Three years after Travis Kelce was drafted into the National Football League, the tight end courted 50 contestants, one from each U.S. state, for a "Bachelor”-esque dating show on E! Entertainment that drew little notice.

His profile has risen substantially since "Catching Kelce” aired in 2016. He has won two Super Bowls with Kansas City — catching a touchdown in each — and earned eight Pro Bowl selections while dabbling as a media personality, hosting a "Saturday Night Live” episode and helming a popular football podcast.

But in terms of maximizing his celebrity, nothing compares to Kelce’s brush with the aura of Taylor Swift, a 12-time Grammy winner whose Eras Tour this year has shattered concert records and even registered seismic activity.