Spanish society must break a "pact of silence" and stop normalizing sexist behaviour and support women brave enough to speak out when it happens, acting Equality Minister Irene Montero said on Wednesday.

Montero said in an interview she hoped the backlash created by Spanish Football Association chief Luis Rubiales' kiss on the mouth of World Cup winner Jenni Hermoso — which she says was non-consensual — will serve as a point of inflection in the fight against sexism in Spain.

Rubiales is facing a chorus of voices calling for his resignation and has been temporarily suspended by FIFA for his behaviour when players were being handed their medals after defeating England in the World Cup final on Aug. 20 in Sydney.