The Winter Olympics in Pyeongchang ended four years ago, but when he drives his taxi, Jeon Jae-gu still sometimes wears a ski suit bearing the region’s Olympics logo, along with a matching Pyeongchang Olympics hat.
His trunk is stuffed with leftover trinkets that he often gives to passengers — lanyards, gloves, tote bags and figurines, all commemorating those 16 days when this rural county, one of the poorest in South Korea, was the center of the global sports world.
"I believe the Olympics gave us a chance for a new image,” Jeon said. "I heard that its harmonious effects will take 10 years to form. Slowly, slowly, slowly, time will have to pass.”