For the general public, equestrian is likely among the more obscure sports on the Olympic program, something even those who run the sport acknowledge.
Which makes hosting events during the Olympics the perfect opportunity to advertise and promote the sport in Japan.
The Japan Equestrian Federation focused on educating the media through a lecture about the sport on Friday at JRA Equestrian Park, which will serve as the venue for equestrian at the Tokyo Olympics and Paralympics next summer.