George David, the senior vice president of basketball operations at Wasserman, describes himself as being blown away after seeing the impact of NBA players Rui Hachimura and Yuta Watanabe in their native Japan.

The executive of one of the biggest sports agencies in the world said that he was taken aback to see Hachimura being surrounded by dozens of reporters — representing both Japanese and U.S. outlets — during the NBA’s All-Star weekend in Chicago in February. The Washington Wizards rookie forward competed in the Rising Stars game.

“I’d never seen anything like it,” David told the Japan Times on Friday during an online interview. “He had the largest media contingency anywhere.