The Olympic Channel, a sport-focused streaming television service operated by the International Olympic Committee, is hoping that fans tune into the free platform when it covers its first Summer Games in Tokyo next year.
Launched at the closing ceremony of the 2016 Rio Games, the Madrid-based channel will be working with the organizers of the Tokyo Games to keep the fans engaged in the Olympic Movement during and between the games, with its first real test coming in Japan.
"For us, Japan is the most important market. From January of this year through October of 2020, Japan is our most important market," said Mark Parkman, general manager of the Olympic Channel.