Competitions, smartphones and social networks. With those three things combined, arenas and stadiums can become more than just a place to enjoy watching sports.

Toronto-based Brizi Inc. provides an enhanced on-site experience for sports fans and is introducing its innovative, fan-controlled camera technology — called the BriziCam — for the first time in Japan, and Asia, at the ongoing Japan Open tennis tournament at Ariake Coliseum.

With the BriziCam, fans at the venue access the website address provided and punch in their seat numbers on their smartphones. Cameras, installed around the arena by the company, then point at them so they can get the ultimate selfie to post on Facebook and Twitter.