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In the 19th century, the world was Europeanized. In the 20th century, it was Americanized. Now, it is being Asianized — and much faster than you may think.

Asia’s rise has been swift. Home to more than half of the world’s population, the region has climbed from low- to middle-income status within a single generation. By 2040, it is likely to generate more than 50 percent of world GDP, and could account for nearly 40 percent of global consumption.

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