SINGAPORE -- Competition in Singapore's expanding media industry is growing more intense as the two rival main players prepare to slug it out, having pumped in millions of dollars to upgrade existing projects and invest in new ones.

While media giants Singapore Press Holdings and Media Corporation of Singapore expect to incur losses in the first few years of the gestation period, consumers will in the meantime have a field day sampling the wide choice of products being put up in the print and broadcast media.

Aside from the period of colonial rule in the 1950s and the earlier period of independence in the 1970s, when there was some form of competition among several newspapers, Singapore's media industry, has by and large, remained virtually monopolized.