When Hillary Clinton was first lady, a furor erupted over reports that she had once made $100,000 from a $1,000 investment in cattle futures. Even though it had happened a dozen years before her husband became president, it became a scandal that lasted weeks and forced the White House to initiate a review.

Thirty-one years later, after dinner at President Donald Trump’s Mar-a-Lago estate, Jeff Bezos agreed to finance a promotional film about first lady Melania Trump that will reportedly put $28 million directly in her pocket — 280 times the Clinton lucre and in this case from a person with a vested interest in policies set by her husband’s government. Scandal? Furor? Washington moved on while barely taking notice.

The Trumps are hardly the first presidential family to profit from their time in power, but they have done more to monetize the presidency than anyone who has ever occupied the White House. The scale and the scope of the presidential mercantilism has been breathtaking. The Trump family and its business partners have collected $320 million in fees from a new cryptocurrency, brokered overseas real estate deals worth billions of dollars and is opening an exclusive club in Washington called the Executive Branch charging $500,000 apiece to join, all in the past few months alone.