For a glimpse of where artificial intelligence is headed in election campaigns, look to India, the world’s largest democracy, as it starts heading to the polls Friday.

An AI-generated version of Prime Minister Narendra Modi that has been shared on WhatsApp shows the possibilities for hyperpersonalized outreach in a country with nearly 1 billion voters. In the video — a demo clip the source of which is unclear — Modi’s avatar addresses a series of voters directly, by name.

However, it is not perfect. Modi appears to wear two different pairs of glasses, and some parts of the video are pixelated.