Shoen Sukiya, a time-honored cosmetics store operator with three outlets in Sendai, is a household name in the Tohoku region, known for its outstanding sales power and its unique position as a "cosmetics specialty store," differing from department stores or drugstores.
Established in 1945 as a cosmetics and sundries wholesaler called Yusa Shoten, it became a wholesale company called Sukiya in 1949, and its retail section was spun off to form the current Shoen Sukiya in 1959.
Every day, the company’s Perfumerie Sukiya S-Pal outlet on the first floor of the S-Pal Sendai shopping complex is crowded with customers seeking skin care products and trendy makeup items that suit their needs.