A international school building boom is underway in Japan, fueled by top-shelf names in education seeking to attract the children of wealthy Asian families, especially from China.

Famed British institutions Harrow, Rugby School and Malvern College are setting up campuses in the country, with more than 3,000 new student slots to be added over the next few years, the biggest expansion in international education in the country since 2018.

With annual tuition that can cost as much as ¥9.3 million ($68,250), they’re betting that scions of the well-heeled will be lured by lush green campuses, an international curriculum and a rich activity menu. Included in the sales pitch: Japan’s relative proximity, low COVID-19 infection rates and fewer restrictions.