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In southern India, devoted fans worship film and TV stars like gods, erecting huge statues of actors which are bathed in milk as part of prayer rituals for a movie’s success.

This is the market Netflix, a streaming laggard in India, is now eager to tap. It has a range of Indian films across various regions to showcase but for TV series — key to keeping viewers loyal to its platform — it only has a few hit shows in Hindi and no TV shows at all in regional languages.

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