Last month, a bill was passed into law to promote Japan’s green food system strategy — a medium- to long-term plan aimed at reducing the environmental burden of farming and achieving carbon neutrality in the food and agriculture industries.

One of the key aspects of the new law is the goal of making organic farmland's share of total arable land grow fiftyfold in the next 30 years.

However, some people in the agriculture industry in the Tohoku region have criticized the goal as unrealistic, as high hurdles lie in store, including securing sales channels and necessary technology.