The past few years have seen Black Friday sales increasingly make inroads in Japan, buoyed by supermarket chains and e-commerce giants seeking to capitalize on the retail bonanza.

Friday's event falls on the day after the U.S. Thanksgiving holiday and is typically considered the biggest retail sales day in America and the beginning of the Christmas shopping period.

In Japan, public recognition of Black Friday has soared in recent years, with major franchises rolling out discount campaigns.