The fifth wave of COVID-19 may have finally ebbed in Japan, but the tourism industry is expected to continue to face tough times.

In an effort to reach out to consumers, Peach Aviation Ltd., an Osaka-based budget airline, has rolled out an unorthodox marketing campaign to stimulate travel demand — letting a gachapon capsule decide your travel destination.

A gachapon vending machine, which would usually dispense small toys rather than vacation spots, first debuted in Osaka in mid-August, and contrary to Peach’s expectations, it has been gaining in popularity.