• NNA/Kyodo

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Japanese cross-border e-commerce startup Inagora Inc. is operating an online flagship store for Japanese whisky brand Saburomaru on China’s leading Tmall platform run by Alibaba Group Holding Ltd.

The Saburomaru flagship shop, launched in late August, sells six whisky products made by Saburomaru Distillery of Wakatsuru Shuzo Co., based in Toyama Prefecture, the Tokyo-based company said.

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