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Yutaro Ueguri, owner of an organic bagel shop in Tokyo’s Edogawa ward, can’t recall when he last ate at McDonald’s.

Nor has he indulged in a boxed lunch from a convenience store for as long as he can remember — these prepackaged meals, he says, look to him less like food than just a “slab of additives.” He also shuns shampoo when washing his hair, dismissing it as detrimental to his health.

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