In late March, driver Morizo put on his helmet, got in the driver's seat of Toyota's GR Yaris and stepped on the gas.

With the engine roaring, the blue and yellow car sped around the track, sending Morizo, also known as Toyota Motor Corp. President Akio Toyoda, into a world of his own during a five-hour endurance race at Twin Ring Motegi racetrack in Tochigi Prefecture.

While driving the car, Toyoda concentrates all his senses on the driving experience — the moment when he gears up, steps on the brakes and rounds corners.