SoftBank Group Corp. is in talks to invest in a new media company created through a combination of Grupo Televisa SAB and Univision Communications Inc.’s content assets, according to people familiar with the matter.

Televisa, Mexico's top broadcaster, and Univision are discussing a deal to combine some content assets of the two Spanish-language broadcasters that could be valued at about $4 billion (about ¥439 billion), said the people, who asked not to be identified as the information is private. While the exact assets that would be combined in the new entity couldn’t immediately be learned, a transaction will exclude both companies’ news divisions, the people said.

As part of the deal, which could be announced as soon as this month, SoftBank is mulling an investment into the new venture, the people said.