A Japanese hotel operator known for its high-end hot spring resorts is betting that the traditional concept could work in the U.S.
Hoshino Resorts, a 107-year-old company famed for its luxury retreats in beautiful Japanese locales, aims to open its first location on the U.S. mainland in the next three to five years, according to Chief Executive Officer Yoshiharu Hoshino, whose family founded the business.
The closely held company has scouted locations and held discussions with real-estate developers and investors, he said. One ideal spot, in his view, could be Saratoga Springs, about a three-hour drive from New York City and Boston. Hoshino would be seeking out a location in the U.S. with potential in order to build a new facility together with a partner.