A sushi chef and bodybuilder in central Japan has been garnering attention for his spin on deliveries during the novel coronavirus pandemic, as he puts on a show displaying his figure when dropping off orders.

Masanori Sugiura, a third-generation owner of the 60-year-old sushi restaurant Imazushi in Anjo, Aichi Prefecture, is among several top-ranking bodybuilders acting as couriers for the eatery. Upon delivery, the men take their tops off and pose for customers — who can also request photographs — from a socially safe distance.

The restaurant mainly takes orders from Nagoya but will accept those from outside the city and as far away as Tokyo and Osaka for the right price.