• Kyodo

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Kirin Brewery Co. said Thursday it will start selling a zero-carbohydrate regular beer in October, the first such product offered by a domestic brewer, to tap demand among increasingly health-conscious consumers.

The zero-carb beer under the major brewery’s flagship Ichibanshibori brand will be launched on Oct. 6 as the liquor tax will be reduced on regular beer from the start of that month.

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