Prior to the Invest in Italy Roadshow held on Dec. 13 at the Italian Embassy, Italian Ambassador to Japan Giorgio Starace spoke about the embassy's efforts and expectations in enhancing the relationship between Japan and Italy from various perspectives including business and politics.
"This year, the embassy organized 44 business events encompassing many different sectors gathering more than 6,000 guests in total, mainly top managers and buyers of auto, fashion, food, design, chemicals, machinery and many other fields," said Starace. "We play the role of economic diplomacy."
The day before the Invest in Italy Roadshow, the embassy hosted an event with Ferrero, the world's third-largest chocolate manufacturer. "We invited about 150 guests, including representatives of Japanese companies as well as personnel from the Italian Tourist Board and Italian airline Alitalia," said Starace.