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A brand-new store opened in Tokyo’s Harajuku fashion district on Friday, walls lined with clothes, shoes and handbags — and with a twist: shoppers will walk away empty-handed.

The GU Style Studio store — opened by Fast Retailing Co., Asia’s largest clothier and the operator of Uniqlo — is for customers to try apparel and place orders online for later delivery. They can also try out extra services, such as playing with clothing combinations on a virtual mannequin and creating a digital avatar.

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