With the Rugby World Cup approaching, New Zealand’s national men’s and women’s rugby teams appear to be using Japan as a backdrop to produce a series on videos that help promote their brand.
On April 23, the All Blacks and Black Ferns launched a “diversity is strength” campaign with a stoic two-minute video that was filmed in front of a full stadium of rugby fans in Osaka.
After outlining the teams’ all-conquering exploits on the field, the video describes the next “enemy” as being “truly formidable.”