The operator of a landmark shopping center in Tokyo's famed Shibuya district is holding a contest to design a new logo as it prepares for a fresh look.

Shibuya 109 Entertainment Co., operator of the Shibuya 109 building, the iconic fashion center popular with female teens, started accepting logo ideas Wednesday.

The contest is open to anyone and applicants can submit as many designs as they want via mail, email or Twitter until May 20.