Breast cancer is often thought to be a disease that only affects women, but men can develop it too. This lack of awareness, coupled with low incidence rates in men, is cited by experts as the reason why male breast cancer cases tend to be diagnosed in a more advanced, less treatable stages.

Now an NGO has decided to act.

Cancer Net Japan, a Tokyo-based nonprofit organization, recently organized an event to bring together male patients being treated for breast cancer and generate greater public understanding of the disease.