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The health ministry often relies on the nation’s “soft power” to spread its public health messages. This time, it is using one of the hottest anime series — “Attack on Titan” — to promote proper coughing etiquette as the influenza season gets into full gear as the New Year holidays approach.

On Friday, the Health, Labor and Welfare Ministry released a new poster/leaflet featuring characters from the comic, animation and movie series, titled “Shingeki no Seki-echiketto” (“Coughing Etiquette in Force”), using part of the Japanese title of the series “Shingeki no Kyojin” created by Hajime Isayama.

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