Looking to expand its customer base in India, Nissan Motor Co.'s local arm is planning to expand and improve its after-sales services to compete with bigger rivals, according to company officials.
Nissan Motor India Pvt. Ltd., which has a limited presence and a market share of around 2 percent, is poised to increase its number of workshops by at least 80 to 90 in the next 18 months.
It has launched initiatives such as digitization of service related processes and eco-friendly waterless car-cleaning to achieve greater customer satisfaction and boost its brand image, according to Arun Malhotra, managing director of the subsidiary.