When it comes to recruiting tech talent, Toyota Motor Corp. is anything but subtle.

The Japanese automaker recently launched a marketing campaign targeting information technology specialists and software engineers along Tokyo's suburban Nambu railway line, where the research centers of Japan's signature tech giants are clustered.

"We want engineers from Nambu Line area more than from Silicon Valley," declares one poster at Mukaigawara Station, where one of the exits is designated exclusively for NEC Corp. employees.