With an eye on bringing lifelike quality to the world of anime and popular video games, Bandai Namco Entertainment Inc. said Tuesday it will launch a flagship arcade featuring virtual reality gaming in Shinjuku Ward, Tokyo, next month.

The two-story flagship, to be called VR Zone Shinjuku, is scheduled to open July 14. It will boast 3,500 sq. meters of floor space and will feature more than 15 VR attractions in addition to a food court.

The Tokyo-based gaming and entertainment giant also said it plans to open VR Zone arcades overseas, with the first opening in London this summer.