A small town in western Japan has been attracting foreign visitors after its efforts to reduce waste to zero by 2020 have become widely known via YouTube.

The documentary video, titled "How This Town Produces No Trash," with English narration and captions, explains how the town of Kamikatsu in Tokushima Prefecture is sorting and recycling waste by 34 designated categories — which have since increased to 45 — and has its own composting system.

In one scene, a local woman skillfully removes the cap and label from a plastic bottle.