To fight harmful rumors about Fukushima farm produce and to revive sales, the prefectural government plans to set up permanent sales spaces for susceptible products in major supermarkets in the Tokyo metropolitan area this summer.
The prefectural government has been trying to improve sales by emphasizing the results of radiation tests proving the products are safe. But supermarkets are still reluctant to sell Fukushima produce even six years after the triple core meltdown at the Fukushima No. 1 nuclear plant.
The prefectural government will now focus on establishing sales channels and making sure Fukushima-made produce is treated the same way as produce from other prefectures. It will provide funds to hire sales staff to promote the products and to offer perks to those who buy them.