Alitalia unveils new look; Cathay lounge revamp; Air France menu change

Alitalia unveils new look

Alitalia unveiled its new uniform collection in Rome on May 18. The collection was designed and tailor-made by a team of nearly 500 people in Italy, with fabric from Tuscany, silk from Como, leather accessories such as gloves from Naples and shoes from the Marche region.

The new collection was created by Italian haute couturier Ettore Bilotta and takes its inspiration from Italian fashion in the 1950s and 1960s and Italy’s rich heritage, culture and national identity. It also celebrates the people of Alitalia, their professionalism, style and passion for the airline.

“Our aim was to create a stylish collection that would represent Italian excellence around the world,” said Cramer Ball, CEO of Alitalia.

Bilotta used red to symbolize Italian passion, and green to represent the best of Italy, its countryside and the richness of its culture and history.

Cathay lounge revamp

Cathay Pacific Airways previewed its new Business Class Lounge at The Pier at Hong Kong International Airport (HKIA) on May 19, following a comprehensive refurbishing. Located adjacent to Gate 65 in the northwest concourse of HKIA, the new lounge is now the largest among all of Cathay Pacific’s HKIA lounges, with seating for 550 people.

The overall concept has been designed around imaging the space as a street with a distinctly Hong Kong identity, with the lounge divided into “fast” and “slow” lanes. Entering the fast lane, passengers can find the self-service Food Hall and the iconic Noodle Bar, while the slow lane features extensive lounge seating with great views and glass-covered sliding lattice doors.

Passengers can also enjoy the Tea House — a brand-new feature developed specifically for the lounge — where a specialist serves a wide selection of tea.

The Pier Business Class Lounge is accessible to first and business-class passengers, silver and higher Marco Polo Club members, as well as members of all tiers who earned lounge passes and their friends and family and emerald and sapphire oneworld members who are departing from, or transiting through, Hong Kong.

Air France menu change

Air France has chosen Jean Imbert, a rising star of French cuisine and winner of the French TV show Top Chef in 2012, to create one of its a la carte menus.

The chef has created “Le marche de Jean Imbert,” a full meal which can be enjoyed in economy and premium economy on long-haul flights, as an alternative to the standard menu offered upon departure from Paris.

His gourmet offering includes a cold starter with organic quinoa, poached egg and tarragon, a warm stew and a fruity fondant dessert inspired by his big win.

“Le marche de Jean Imbert” can be ordered for €21 or 7,000 Flying Blue Miles and enjoyed on long-haul flights departing from Paris.