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The sharp downturn in business at McDonald’s — which has thrived for most of the past 44 years in Japan — has got everybody talking. This past January alone, revenues at existing outlets, the company announced, had fallen year-on-year by a whopping 38.6 percent, with losses for the 2014 business year projected to reach some ¥2.18 billion.

Writing in Shincho 45 magazine (April), Hosei University Business School professor Kosuke Ogawa asks, “Are we now on the verge of a ‘Post-McDonald’s Era?'”

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