As car sales slow in China, automakers trim prices

China's auto sales growth is slowing to a "new normal" with Bayerische Motoren Werke AG to Honda Motor Co. trimming their prices to sustain demand.

BMW will reduce production in the quarter that began this month and has cut prices on some models to adjust to the trend, Karsten Engel, the automaker's China chief, said. Ford Motor Co. is seeing some pricing pressure in China, according to Chief Executive Officer Mark Fields.

Carmakers including Volkswagen AG have cut prices in China by as much as 10 percent in recent weeks, Sanford C. Bernstein & Co. said in a report Monday. The Shanghai auto show, which began this week, was to be marked by discussions about further price cuts and arguments with dealers about sales targets as growth slows, according to the note.