East Japan Railway Co. on Thursday unveiled to the press its new E7 Series shinkansen due to debut on the Tokyo-Nagano route next spring.

The event took place at JR East's development base in Rifu, Miyagi Prefecture. The E7 Series bullet train features coloring and designs inspired by landscapes and traditional handicrafts for both interiors and exteriors.

Energy-saving LED lights are adopted to reduce electricity consumption and the braking system is enhanced to respond quickly to earthquakes.

JR East has jointly developed the E7 with West Japan Railway Co., which has named the same series W7.

The new series will serve the Hokuriku Shinkansen Line, which will eventually link Tokyo and Osaka through northern central cities. As the Nagano-Kanazawa route becomes available in spring 2015, the trip from Tokyo to Kanazawa, Ishikawa Prefecture, will take only 2½ hours.