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Mixi Inc. will shore up its faltering earnings by seeking new businesses and doing away with complacency in the face of stiff competition from Facebook, incoming President Yusuke Asakura said Friday.

Asakura, who will take the helm of the domestic social-networking site starting in June, said the company will offer 50 more smartphone apps based on its services, up from two, as part of its diversification drive and increase paid gaming content.

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