• Kyodo


Haruki Murakami’s latest novel, “Colorless Tsukuru Tazaki and His Years of Pilgrimage,” has been a phenomenal success for the nation’s lackluster publishing market, selling more than 1 million copies in just the first seven days after its April 12 release.

One key element was a marketing tactic that kept information about the book secret. This created a huge sense of anticipation among potential readers three years after Murakami’s previous novel.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.