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Haruki Murakami’s latest novel, “Colorless Tsukuru Tazaki and His Years of Pilgrimage,” has been a phenomenal success for the nation’s lackluster publishing market, selling more than 1 million copies in just the first seven days after its April 12 release.

One key element was a marketing tactic that kept information about the book secret. This created a huge sense of anticipation among potential readers three years after Murakami’s previous novel.

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