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The Tokyo Stock Exchange has unveiled its new mascot, Arrows-kun, to attract more young people and women to stock trading.

Arrows-kun (Arrows boy) is based on TSE Arrows, a TSE facility housing a revolving, ring-shaped electric bulletin board that shows current stock prices.

The character is a 10-year-old boy who handles public relations for the bourse under a demanding boss. The facility’s signature bulletin board appears on top of his head.

According to the TSE, the character has already gained a strong fan base and the stock exchange has set up a Twitter account for him (@tse_pr).

The TSE plans to hand out some Arrows-kun goods at orientations for individual investors to be held in Tokyo on March 11 and 12, in line with a request from a number of Twitter users.

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