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Toshiba Corp. said Friday it will expand its lineup of liquid crystal display TVs in the Middle East and Africa in a bid to raise its market share there to 20 percent in fiscal 2013 compared with 9 percent at present.

The electronics giant said it will launch 10 new models later in the month, including the Power TV series, which is designed for emerging markets and allows viewing even in areas with weak signal strength.

Toshiba said it will also market high-end 3-D models with high image quality.

Power TVs will be produced at a joint venture to be set up this month in Cairo by Toshiba and El Araby Group, a leading Egyptian manufacturer and seller of audiovisual and home appliances, according to Toshiba. LCD TV production is scheduled to start in March.

Toshiba El Araby Visual Products Co. will have an initial annual production capacity of 600,000 units and a workforce of around 300. The firm aims to expand sales and raise annual output capacity to 2 million units in fiscal 2013.

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