LG Electronics Inc. announced Monday it is entering the Japanese TV market and unveiled 10 flat-panel models going on sale in November.
Entry by South Korea-based LG, one of the world's leading TV makers, will increase the already heated domestic market dominated by Japanese makers.
"Japan is an attractive market where (makers) can sell the world's top premium products. But Japanese consumers are the most discerning in the world, so it has been difficult to enter," LG Japan President Lee Kyu Hong said.